When you’re trying to find information, going from a 20 inch monitor screen to a tiny smartphone screen can be frustrating. It often seems that most apps haven’t quite mastered how to intuitively design an app for ease of use. Alas, last week I downloaded the Expedia app on my iPhone 4s and immediately fell in love. The landing page features two columns with rotating images. The photos feature some of the most popular destinations on the planet and beckon for the user to click through and book their next vacation. My happiness with the app caught me so off guard that I almost forgot why I downloaded it in the first place!
I was able to refocus and clicked on the top ‘flights’ button that was easy to find (sometimes with these apps it seems like way to much work to figure out where I can find a flight search)! I put in my dates and destination – Vegas Baby! – and initiated the search. The next screen was equally as entertaining as it featured a plane window whose view shifted with my iphone. Maybe I’m easily amused but I thought it was awesome that I could play with the window shade while soaring on this virtual plane.
Unfortunately, the search results were pretty similar to what I found with my Orbitz app and my Southwest app but the experience was much more enjoyable… and isn’t that what mobile interface design is all about?