Are you inconsistent in updating your facebook page, your tweets, or your blog? Take a look at some of the statistics in this article from Social Media Examiner and you might start prioritizing your time in a new way. Read the full article here.
There are 26 key stats. Here are the highlights:
#3: Americans spend more time on Facebook than any other U.S.website.
I find this especially helpful in determining what I should update in my limited spare time that I have to work on my own company visibility. It can be easy to put your website before any social media. But if your goal is to reach as many people as possible-update your facebook page first.
#7: Social media users are more active and influential offline:
Make sure you have a call to action or special that brings your viewer to your business offline. Drive your internet exposure to the real world – and make it easy for them!
#17: The average Facebook user spends 20 minutes on his or her account during each visit.
With daily relevant posts, you can be on their newsfeed and spark their interest. Make sure you are part of that 20 minutes!
#24: 51% of Facebook users and 64% of Twitter users are more likely to buy from the brands they follow.
Take the first step – create your facebook page and get fans!
And finally – how this relates to you as a small business owner. Are you going to have to devote 3 hours to this every day? Do you have to be glued to your phone? Is this going to cost you a new hire? Nope. Just some prioritizing.
#25: Small businesses don’t have to spend much to get results: Zoomerang found that nearly 60% of all small business decision-makers spend less than $100 on social media and 74% of businesses don’t employ anyone to manage their social media marketing.
