From personal experience, I know the dangers of not having a clear cut contract to operate on. I’ve gotten burned on more than one occasion and don’t plan on it happening again. As this article I found states, it’s easy to think that you can trust fellow business owners. You are under the impression that if you do good (or even great) work for clients, there’s no reason they won’t pay you. But beware, scumbags do still exist.

It’s a short read, but incredibly valuable.

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Have a project that needs funding?

I was introduced to a great project – an Etchpop. It’s your custom design on a wood block where you can apply ink and create as many copies as you want! The best part was how this startup was funding itself.

The website it was hosted on is Kickstarter.com. They provide a platform for the public to go on and make a variety of pledges for projects they like. It’s the perfect way to test out how good your idea is. And if it’s great-you will get paid for it!

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Justify Spending Your Time on Social Media

Are you inconsistent in updating your facebook page, your tweets, or your blog? Take a look at some of the statistics in this article from Social Media Examiner and you might start prioritizing your time in a new way. Read the full article here.

There are 26 key stats. Here are the highlights:

#3: Americans spend more time on Facebook than any other U.S.website.
I find this especially helpful in determining what I should update in my limited spare time that I have to work on my own company visibility. It can be easy to put your website before any social media. But if your goal is to reach as many people as possible-update your facebook page first.

#7: Social media users are more active and influential offline:
Make sure you have a call to action or special that brings your viewer to your business offline. Drive your internet exposure to the real world – and make it easy for them!

#17: The average Facebook user spends 20 minutes on his or her account during each visit.
With daily relevant posts, you can be on their newsfeed and spark their interest. Make sure you are part of that 20 minutes!

#24: 51% of Facebook users and 64% of Twitter users are more likely to buy from the brands they follow.

Take the first step – create your facebook page and get fans!

And finally – how this relates to you as a small business owner. Are you going to have to devote 3 hours to this every day? Do you have to be glued to your phone? Is this going to cost you a new hire? Nope. Just some prioritizing.

#25: Small businesses don’t have to spend much to get results: Zoomerang found that nearly 60% of all small business decision-makers spend less than $100 on social media and 74% of businesses don’t employ anyone to manage their social media marketing. 

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Social Media for Small Biz

Quick Post:
A networking partner sent me a link to http://socialmediamags.com/index.php.

You can subscribe digitally for free to great sources of information for how to use social media in your small business.

 

 

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Oldie but a Goodie

This is one of those blog posts about SEO that doesn’t really say anything new, but says things in a very understandable way. And my favorite part is that it lists a result for each objective! Check it out, it’s by Moo.com, one of my most favorite online printers.

“Golden Rule 3: Tell The World About Your Website
a) Guest Blogging
This is a very easy technique you can apply to pretty much any niche – simply find bloggers writing about topics related to your topic and offer to write a high quality blog post for them in exchange for a link back to your site. Simple.

 The result? You reach out to an audience that’s already interested in what you’re doing and get a high quality link for search engines.”

See full SEO blog post here.

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Color Me Green

Just in time for St. Patrick’s Day, Lime Creative got colored green. Take a look below.

The guys at Technotic Media work on getting the job done.

It took a long time to get this figured out but I’m glad it’s finally getting done! More changes to come! We have some new additions to the team and lots of great things to write about. Stay tuned!

The back phone number

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LimeCR’s Owner/Creative Director Interviewed

After much anticipation, the interview is out! Our very own Creative Director, Reagan Burns, was interviewed by Vincent LoTempio, of LoTempio Law Blog a few weeks ago after a chance encounter at the Buffalo Airport. Reagan was honored and eager to talk with Vincent on his view of Trademark and Patent Laws, which LoTempio specializes in. She shared with him the importance of branding and how it ultimately affects the public’s view of a company and what they represent.

‘Branding equals “look and feel of the company.” The logo operates to allow consumers to identify with the company. We help determine what the company needs such as a logo, slogan or tagline.’

Lime Creative as a whole is very excited to be featured in this blog and eager to continue to network with LoTempio!

Read here to see more.

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Social Media Speaker

On March 9, 2011, Mark Frisk (www.MarkFrisk.com) will be speaking at the Rochester Referral Network meeting about how you can grow your small business with social media. I can’t wait! If you want to attend, it’s at 11:30am, at the Flour City Diner. See you there!

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